THE APPLICATION OF SOCIOLINGUISTICS ON JAPAN’S CURRENT SOCIAL INNOVATION NARRATIVE DISCOURSE

Author: 
Kaoru Amino
Country: 
Korea
Abstract: 

The social innovation movement led by the public sector, which requires the collaboration between industry and academia to preserve and transmit knowledge, aims to create new ideas that stimulate Japanese industrial development goals. In this research, the “bridge builders,” who are responsible for connecting each section of this collaboration, are interviewed about difficulties in conducting the cross- organizational project. The text from 14 written responses are analysed under sociolinguistic frames such as: 1) institutional talk; 2) schema and high/low context; and 3) inter subjectivity. The analysis on linguistic metaphors and collocation clarified that common sense, recognition, and assumptions based on those differences are the source of collaborative difficulties. The keys to overcome these differences are: 1) realizing the low context culture in liaison settings; 2) overcoming ethnocentrism by realizing a certain uniformity as “window of monad”; 3) maintaining sensitivity towards the background and context surrounding different schema for each institution

Volume & Issue: 
Vol. 4, Issue, 8
Pages: 
1324-1330
Download PDF: