This article focuses on the different behaviour and risk perception of the customer in the tourism product and services purchasing and utilization. With the changes of the time these perceptions and behaviours are getting more and more complex and difficult to understand. This article includes the study of 10-12 research papers on the risk perception and buying behaviour of the customers on tourism products and services on different places and practices. For this article the descriptive approach is used, as it most appropriate and convenient for this study. Different research papers have provided the different conclusions on the issues related to the customers’ perception and behaviour, but still also few conclusive measures have been provided at the end of the article. For this study the data is available through research papers.
Risk Perception, tourism product, services
